A Comparative Study on Customer Services in Public and Private Sector Banks in Bangladesh

Abstract

Marketing had been prevailing since the dawn of business activities and it got momentum during last century. Customer has become the focal point of all the marketing activities. Every organization is thriving it's best for creating value for customers. This is true for Banking Services in a competitive situation as seen even in a poor country like Bangladesh. Because the banks in public or private sector-are selling/marketing their financial products to various types of customers for the respective bank's growth & survival through customer satisfaction by providing effective & efficient customer services. I proposed to work either on promotion or customer service or nedold products to make a comparative study between public & private sector banks in Bangladesh and my prudent guide Mr. Sayeed Alam selected "Customer Service" for the study & I worked on it while time was short, respondents were sporty but they had also time constraints . I mostly worked on prirnary information based on questionnaire prepared by this humble self & amended by my respected guide The contents of this Term-paper are confidential & can be used for academic purpose only if found suitable & logical to the users. Any critical observation(s) is(are) solicited for upgrading the quality of this presentation as there is a general saying that "organizations in public sector suffer from red-tapism, inefficiency and they are reactive while on the contrary private sector organizations are free from such red tapism, inefficiency and they are proactive". Under these circumstances the Term- Paper will cover a comparative study with special reference to customer services of Banks in both the sectors.