Abstract:
In Bangladesh Singer Bangladesh Limited is a well established multinational company. It is a subsidiary of Singer Asia Limited which is engaged in the retail distribution of a wide variety of consumer durable products in selected emerging markets in Bangladesh with consumer credit and other financial services available to qualified customers. In some of the markets, Singer Bangladesh Limited is recognized as the leading retailer of products for the home. The company has a long variety of products. As consumers are to be satisfied with singer products, the company is always interested in market research to find out what kind of product has the right demand and takes steps accordingly to launch that to meet customer demand.For more then 150 years Singer Bangladesh Limited is engaged in the distribution of consumer durable products through retail stores and wholesale channel. This is a business with significant potential to grow along with these emerging economies and the expansion of their consumer middle class.For the changing dynamics of consumer behavior -luxury goods are now being perceived as necessities with higher disposable incomes being spent on lifestyle products. There is a noticeable shift in the consumers ' preference in favor of higher-end, technologically superior branded products, the demand being spurred by increasing consumer awareness and preference for new models and different brands. This situation I find out in LCD market of Bangladesh. This is extremely growing up with a huge potential market in our country. LCD TV s catch the attention of customer and day by day it appears the LCD television is the craze. People are greatly interested in purchasing LCD televisions to get a cinematic viewing experience.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
